Thomas Rhett X Chacos

What we did

Someoddpilot enlisted RPM Creative to lead the art direction and identity for the launch of the collaboration between Thomas Rhett and Chaco's footwear. We were thrilled to be part of the team that brought this exciting collaboration to fruition.

Through the primary identity, supporting iconography, packaging, photography, and digital elements, we aimed to convey Thomas Rhett's passion for Chaco's footwear and the great outdoors. It was an incredible experience, and we're proud to say that the final result was well-received by fans worldwide.