FREE HEXEL

What we did

"Free Hexel" is an innovative project at the intersection of the virtual influencer and K-pop music genres. It centers around a unique 3D-generated character featured in comic books and music videos, serving as a cross-platform storytelling experience. RPM Creative played a pivotal role in creating and overseeing the project's creative direction and design for Einhorn’s Epic Productions.

The results have been remarkable, with "Free Hexel" amassing millions of views across various social media platforms and achieving a million plays on Spotify. This visionary endeavor has effectively blurred the lines between music, animation, and storytelling, redefining the virtual influencer landscape.