@whip_test

What we did

WhipTest is a project born out of a passion to capture cars from an enthusiast's perspective. Initially intended to employ creative friends during the pandemic, it has since evolved into something bigger than anticipated. The whip_test account has accumulated over 50 million views on various social media platforms such as Instagram, YouTube, TikTok, and Twitter, with a monthly average of more than 300,000 unique users.

Traditional automotive marketing has become predictable and lackluster, failing to resonate with end-users. We have a deep appreciation for cars and strive to showcase them in a relatable way, highlighting how most people would use them. We focus on producing high-quality visuals and sound to fully immerse viewers in the experience.