PABST BREWING

What we did

RPM Creative recently completed a rebranding project for Pabst Brewing Company, one of the oldest and most well-known beer companies in the United States. The project aimed to give the brand a more modern and updated look while still preserving its iconic heritage.

The new branding design features a new identity, updated custom typography, a bold color scheme, and new packaging designs that are more contemporary and visually interesting. The redesign was implemented across all of Pabst Brewing’s products, including cans and collateral, and also includes a new visual identity for the company's website and social media platforms. The rebranding project succeeded and gave Pabst Brewing a fresh and modern look while still staying true to the brand's long-standing heritage.